The Engine Ventures
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The Engine Ventures *
Content Strategy, Brand Strategy, Creative Direction, Production, Writing
The Engine Ventures is a venture capital firm associated with MIT with over $1B AUM. I built the firm's content discipline from zero.
Core to the firm's content strategy was production of a bi-yearly publication aligned to its investment strategies. These publications, premium artifacts in their own right, allowed us to share the perspectives of the hard-tech community, celebrate the firm's founders, and educate a wider audience about the role of technology in shaping their lives.
I produced, art-directed, edited, and wrote six of these publications, which were printed in editions of 300 and distributed to high-impact delegations, investors, and community members. The content was then repurposed for the firm's website, social channels, and newsletters, all of which I managed.
In addition, I interviewed every founder that The Engine funded and wrote their company stories. I managed and created all social media content. I also wrote two newsletters — quarterly Perspectives and the monthly Tough Tech Brief that were shipped to an audience of 7,000 investors, scientists, engineers, academics, and generalists.
I also helped The Engine build its own brand and celebrate its investments through photography and workshops.
Collaborators:
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